Social Signals by GREG SWAN
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I Made a Digital Twin with Napster. It’s Weird, Emotional, and Maybe the Future.
What started as a test of Napster’s new AI companion turned into a glimpse of how digital identity, legacy, and presence are evolving faster than we…
Nov 14
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Greg Swan
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Eat My Shorts! What can we learn from the viral sayings of our childhood to understand 6-7?
Down, down, baby. Down by the rollercoaster. Sweet sweet baby, I'll never let you go. Shimmy shimmy coco pop. Shimmy shimmy pow. Shimmy shimmy coco pop…
Nov 7
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Greg Swan
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October 2025
The job of ‘cultural translator’ doesn’t belong to Gen Z. It belongs to everyone.
My recap of Mixing Board Live, powered by Axios. Plus the best explainer video on the meaning of 67 I've seen to-date.
Oct 31
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Greg Swan
Atlas Shrugs Off the Old Internet: Why The AI Browser Changes Everything
A hands-on look at OpenAI’s Atlas, what it means for the future of search, and how autonomous agents are taking over your tabs.
Oct 24
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Greg Swan
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I vibe coded Let Me ChatGPT That For You, and it really works!
Inside: A dead-simple way to teach your friends ChatGPT, a swag shop for the professionally curious, and a YouTube track made for hold music purgatory.
Oct 17
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Greg Swan
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We’re Not Reacting to the Future. We’re Designing It.
Three books that share why emotional AI, broken institutions, and hype cycles need our attention
Oct 14
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Greg Swan
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Why Meta’s Ad-Free Plan Is a Turning Point for Social Strategy
The feed may still be free, but attention is more expensive than ever.
Oct 10
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Greg Swan
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You've Got a Friend In Me: Hands-On with the Viral Friend AI Necklace
The graffiti all over their new ad campaign is a signal of how most consumers feel about this technology
Oct 7
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Greg Swan
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Is Deepfaking Yourself the Next Big Trend in Social Networking? And What Does It Mean for Brand Safety?
JibJab for the AI age is here. And things will never be the same.
Oct 3
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Greg Swan
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September 2025
Paying a Premium for Ads on Your Fridge
Your expensive screen-based devices may just run ads anyway.
Sep 30
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Greg Swan
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Workslop: When GenAI Creates More Problems Than It Solves
A wave of low-effort, high-polish AI output is clogging workflows, killing trust, and quietly dragging down productivity.
Sep 26
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Greg Swan
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TikTok, Data, and the Deadline That Won’t Stick
This isn’t just a tech story. It’s a story about data, democracy, and power.
Sep 19
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Greg Swan
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