Social Signals by GREG SWAN

Social Signals by GREG SWAN

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June 2025

Virality or Values: What Tilted the Scales for Mamdani
Communications strategy has to start with messaging. Just focusing on the medium is a short-term fool’s errand. It’s candy without vegetables. It’s…
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Greg Swan
The Search Engine Signal Happened
Google’s “AI Mode” hits US search and social media emerges as #1 source for news just as we reach peak social?
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Greg Swan
My Bee, Myself, and I: Living with an AI That Remembers Everything
Bee is a $50 wearable AI that listens to my day, remembers everything I forget, and reminds me what actually matters. And it's complicated AF.
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Greg Swan
From Footlongs to Faders: Walmart’s New Role as a Creator Hub?
Creativity has officially gone big box
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Greg Swan
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🎄 It’s Beginning to Look a Lot Like Future
All I want for Xmas is some bad ideas, a jingle made by AI, and Mary Meeker’s slides.
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Greg Swan
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May 2025

Is the World Ready for Google Glass Now? (No.)
10 years later, the future is wearing shades again.
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Greg Swan
16 Years of #Ad: How FTC Disclosure Rules Changed the Game for Marketers
Plus: AI everywhere, Bluesky’s big dreams, Threads’ link glow-up, and a surprise road trip plan for your summer that ends with ice cream. Of course.
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Greg Swan
The Busy Trap Revisited
If “busy” is the default in 2025, then it’s on us to be intentional about what we’re busy with.
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Greg Swan
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🗓️ The Tech Changes of Trump’s First 100 Days
It’s enough to say “What a year!”
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Greg Swan
Scan Your Eyeballs to Prove You’re Human? Welcome to the Identity Internet
Proving you’re a real human online will be a problem from now-on, so what do we do about it?
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Greg Swan
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April 2025

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