Social Signals by GREG SWAN
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Virality or Values: What Tilted the Scales for Mamdani
Communications strategy has to start with messaging. Just focusing on the medium is a short-term fool’s errand. It’s candy without vegetables. It’s…
Jun 27
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Greg Swan
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Virality or Values: What Tilted the Scales for Mamdani
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The Search Engine Signal Happened
Google’s “AI Mode” hits US search and social media emerges as #1 source for news just as we reach peak social?
Jun 20
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Greg Swan
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Social Signals by GREG SWAN
The Search Engine Signal Happened
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My Bee, Myself, and I: Living with an AI That Remembers Everything
Bee is a $50 wearable AI that listens to my day, remembers everything I forget, and reminds me what actually matters. And it's complicated AF.
Jun 18
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Greg Swan
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My Bee, Myself, and I: Living with an AI That Remembers Everything
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From Footlongs to Faders: Walmart’s New Role as a Creator Hub?
Creativity has officially gone big box
Jun 13
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Greg Swan
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Social Signals by GREG SWAN
From Footlongs to Faders: Walmart’s New Role as a Creator Hub?
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🎄 It’s Beginning to Look a Lot Like Future
All I want for Xmas is some bad ideas, a jingle made by AI, and Mary Meeker’s slides.
Jun 6
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Greg Swan
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🎄 It’s Beginning to Look a Lot Like Future
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May 2025
Is the World Ready for Google Glass Now? (No.)
10 years later, the future is wearing shades again.
May 30
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Greg Swan
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Is the World Ready for Google Glass Now? (No.)
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16 Years of #Ad: How FTC Disclosure Rules Changed the Game for Marketers
Plus: AI everywhere, Bluesky’s big dreams, Threads’ link glow-up, and a surprise road trip plan for your summer that ends with ice cream. Of course.
May 23
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Greg Swan
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Social Signals by GREG SWAN
16 Years of #Ad: How FTC Disclosure Rules Changed the Game for Marketers
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The Busy Trap Revisited
If “busy” is the default in 2025, then it’s on us to be intentional about what we’re busy with.
May 15
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Greg Swan
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The Busy Trap Revisited
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🗓️ The Tech Changes of Trump’s First 100 Days
It’s enough to say “What a year!”
May 8
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Greg Swan
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Social Signals by GREG SWAN
🗓️ The Tech Changes of Trump’s First 100 Days
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Scan Your Eyeballs to Prove You’re Human? Welcome to the Identity Internet
Proving you’re a real human online will be a problem from now-on, so what do we do about it?
May 2
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Greg Swan
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Scan Your Eyeballs to Prove You’re Human? Welcome to the Identity Internet
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April 2025
Cookies forever? And you should probably test ads on Threads
Read to the end for a TikTok series helping you do that easy task you've been dreading for years. 😇
Apr 24
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Greg Swan
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Social Signals by GREG SWAN
Cookies forever? And you should probably test ads on Threads
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You’ll Want to Claim Your Brand Handle on OpenAI’s Social Network, Even If We Don’t Know What It Is Yet
It's time to plan to plan
Apr 18
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Greg Swan
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Social Signals by GREG SWAN
You’ll Want to Claim Your Brand Handle on OpenAI’s Social Network, Even If We Don’t Know What It Is Yet
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