Archive - Social Signals by GREG SWAN

From Spellcheck to Ambient AI: Why the Best Tech Eventually Disappears

The assimilation of spellcheck freed us to focus on ideas instead of i-before-e.

19 hrs ago •

🤺 Welcome (Back) to the Browser Wars

We used to browse into the web. Now the browser is the web? Yes. Maybe.

Jul 11 •

Barbie, Gabo & the AI Toys Coming for Christmas

I got an early GPT-powered plushie and took him on the radio, a podcast, and to the hardware store

Jul 4 •

June 2025

Virality or Values: What Tilted the Scales for Mamdani

Communications strategy has to start with messaging. Just focusing on the medium is a short-term fool’s errand. It’s candy without vegetables. It’s…

Jun 27 •

The Search Engine Signal Happened

Google’s “AI Mode” hits US search and social media emerges as #1 source for news just as we reach peak social?

Jun 20 •

My Bee, Myself, and I: Living with an AI That Remembers Everything

Bee is a $50 wearable AI that listens to my day, remembers everything I forget, and reminds me what actually matters. And it's complicated AF.

Jun 18 •

From Footlongs to Faders: Walmart’s New Role as a Creator Hub?

Creativity has officially gone big box

Jun 13 •

🎄 It’s Beginning to Look a Lot Like Future

All I want for Xmas is some bad ideas, a jingle made by AI, and Mary Meeker’s slides.

Jun 6 •

May 2025

Is the World Ready for Google Glass Now? (No.)

10 years later, the future is wearing shades again.

May 30 •

16 Years of #Ad: How FTC Disclosure Rules Changed the Game for Marketers

Plus: AI everywhere, Bluesky’s big dreams, Threads’ link glow-up, and a surprise road trip plan for your summer that ends with ice cream. Of course.

May 23 •

The Busy Trap Revisited

If “busy” is the default in 2025, then it’s on us to be intentional about what we’re busy with.

May 15 •

🗓️ The Tech Changes of Trump’s First 100 Days

It’s enough to say “What a year!”

May 8 •

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