Social Signals by GREG SWAN

Social Signals by GREG SWAN

Paying a Premium for Ads on Your Fridge

Your expensive screen-based devices may just run ads anyway.

Greg Swan's avatar
Greg Swan
Sep 30, 2025
∙ Paid

This issue of Social Signals was written to Private Music by Deftones.

I always thought that when unskippable ads came to appliances, it would be part of a value-exchange tradeoff. Longtime readers will recall that I already got a free TV in exchange for it playing ads. And I covered automakers experimenting with running ads on your dashboard for potential discounts.

So wouldn’t it make sense that if your fridge is spamming ads into your kitchen, it should be free, or at least discounted? Maybe not…

Wrote about that this week in a special non-Friday issue for paid subscribers.

Let’s get into it! -Greg

Social Signals by GREG SWAN is a reader-supported publication. Upgrade your subscription to paid and get ALL content plus access to the full archives.

🥶 Samsung’s Smart Fridges Get… Ads?

This is my fridge. RIP pictures and hello… advertisements?

Samsung just rolled out a software update that puts “promotions and curated advertisements” on its Family Hub refrigerators. The idle Cover Screen (the one that usually shows weather, photos, or art) now doubles as an ad channel.

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