Social Signals by GREG SWAN
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The ChatGPT Dance: The Week Where Reddit Fell Off a Cliff
Plus, brand loyalty takeaways from Arc’teryx and Minnetonka, where social media ad spend is headed, and my must-read books for 2027.
Aug 21
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Greg Swan
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My Top 3 Must-Read Books of 2027 (And 4 I Read on the Beach)
These three books offer a window into what's happening with culture, AI, and marketing. Plus my unplugged reads of the summer.
Aug 19
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Greg Swan
1
It's time to stop renting our customers from social networks
Plus: Bingebuster rebuilt the video store aisle, AI slop dramas are coming to TV, and the exact address to enter in Google Maps Street View to see…
Aug 14
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Greg Swan
3
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What Starts in Minnesota Doesn’t Stay Here
Jan 16
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Greg Swan
38
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I Automated My Life. I’m Not Sure I Like It.
Feb 27
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Greg Swan
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Some words on Wordle
Jan 14, 2022
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Greg Swan
12
Threads Thoughts
Jul 6, 2023
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Greg Swan
9
Make it a bones day ☠️
Oct 22, 2021
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Greg Swan
12
The future isn’t scary; it just has bad branding
Mar 22, 2024
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Greg Swan
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If someone takes an unplugged vacation and doesn’t post about it, did they take an unplugged vacation? I found out.
The most online person you know (me) went completely offline for 10 days.
Aug 7
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Greg Swan
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The Tools Can Teach You. They Can't Make You Want To.
AI can write the caption and build the deck. It can't sit next to someone and say "I didn't get it either at first."
Jul 31
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Greg Swan
2
Are We at the Smart Glasses Tipping Point? (And Would We Even Recognize It?)
This issue of Social Signals was written to Frozen Charlotte, the new LP from Jack White.
Jul 24
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Greg Swan
5
When your camera roll starts lying: the app that deepfakes your real memories
It doesn't edit your life, it improves it. And that "face tune for everything" could be coming to every social network you use.
Jul 17
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Greg Swan
1
We Made Money Frictionless. We Also Made It Storyless.
Where's George turned dollar bills into a social network 25 years ago, and tap-to-pay killed the magic
Jul 10
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Greg Swan
1
We Never Stopped Collecting. The Hobby Just Got AI and GPS
Birds, planes, neighborhood cats, and why your phone is turning the real world into a collection
Jul 2
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Greg Swan
1
Garage Sales Are Market Research. You Should Be Able to Expense Them.
Also: what DoorDash owed T-Pain, what LinkedIn owes B2B marketers, and what Napster owes me.
Jun 26
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Greg Swan
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Social Signals by GREG SWAN
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The Cave Project
The Cave Project
Silence, Brand!
🦀 Anonymous Crab 🦀
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Rachel Karten
Curiosity+Courage
Tim Brunelle
Feed Me
Emily Sundberg
Social Signals by GREG SWAN
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