Social Signals by GREG SWAN
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What Can We Learn From the Story of Axios Local Newsletters Going Social?
It turns out that original, local content beats viral trends.
3 hrs ago
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Greg Swan
1
Bad AI ideas are flooding creative work. Here's how to keep them out
The tells are everywhere and it's not just the em dashes. The ideas are getting lazy too.
Nov 21
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Greg Swan
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I Made a Digital Twin with Napster. It’s Weird, Emotional, and Maybe the Future.
What started as a test of Napster’s new AI companion turned into a glimpse of how digital identity, legacy, and presence are evolving faster than we…
Nov 14
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Greg Swan
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Welcome to Fantasyland. Population: Us.
Sep 10
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Greg Swan
18
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Some words on Wordle
Jan 14, 2022
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Greg Swan
12
Threads Thoughts
Jul 6, 2023
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Greg Swan
9
Make it a bones day ☠️
Oct 22, 2021
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Greg Swan
12
The future isn’t scary; it just has bad branding
Mar 22, 2024
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Greg Swan
10
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Groundhog Day. Again.
Feb 2, 2024
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Greg Swan
9
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Eat My Shorts! What can we learn from the viral sayings of our childhood to understand 6-7?
Down, down, baby. Down by the rollercoaster. Sweet sweet baby, I'll never let you go. Shimmy shimmy coco pop. Shimmy shimmy pow. Shimmy shimmy coco pop…
Nov 7
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Greg Swan
2
1
The job of ‘cultural translator’ doesn’t belong to Gen Z. It belongs to everyone.
My recap of Mixing Board Live, powered by Axios. Plus the best explainer video on the meaning of 67 I've seen to-date.
Oct 31
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Greg Swan
Atlas Shrugs Off the Old Internet: Why The AI Browser Changes Everything
A hands-on look at OpenAI’s Atlas, what it means for the future of search, and how autonomous agents are taking over your tabs.
Oct 24
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Greg Swan
3
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I vibe coded Let Me ChatGPT That For You, and it really works!
Inside: A dead-simple way to teach your friends ChatGPT, a swag shop for the professionally curious, and a YouTube track made for hold music purgatory.
Oct 17
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Greg Swan
4
2
We’re Not Reacting to the Future. We’re Designing It.
Three books that share why emotional AI, broken institutions, and hype cycles need our attention
Oct 14
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Greg Swan
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Why Meta’s Ad-Free Plan Is a Turning Point for Social Strategy
The feed may still be free, but attention is more expensive than ever.
Oct 10
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Greg Swan
1
You've Got a Friend In Me: Hands-On with the Viral Friend AI Necklace
The graffiti all over their new ad campaign is a signal of how most consumers feel about this technology
Oct 7
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Greg Swan
1
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Social Signals by GREG SWAN
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