Make it a bones day ☠️

Read to the end for the best Halloween mom TikTok ever

You are reading Social Signals, Greg’s weekly email about creative, digital, social, and cultural signals worth noting (and sometimes a dumb viral video worth sharing with your friends). Today’s email was written to Look Back by Cassettes Won’t Listen. Follow @gregswan on Twitter, Instagram, and LinkedIn. If you haven’t already, subscribe below: