Social Signals by GREG SWAN

Social Signals by GREG SWAN

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Social Signals by GREG SWAN
Social Signals by GREG SWAN
From Spellcheck to Ambient AI: Why the Best Tech Eventually Disappears

From Spellcheck to Ambient AI: Why the Best Tech Eventually Disappears

The assimilation of spellcheck freed us to focus on ideas instead of i-before-e.

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Greg Swan
Jul 18, 2025
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Social Signals by GREG SWAN
Social Signals by GREG SWAN
From Spellcheck to Ambient AI: Why the Best Tech Eventually Disappears
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This issue of Social Signals was written to You’ve Been Spiked by Chris Joss.

Hello from the South Shore of Lake Superior (aka the northernmost part of Wisconsin), where I rented an artist’s studio on a cliff overlooking the largest freshwater lake in the world for a week away from roofing solicitors, good wifi, and well.. noise.

I read books and drank …

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