Greg Swan's Social Signals newsletter offers trends and commentary on the convergence of culture, technology, and marketing, providing readers with forward-thinking perspectives on signals worth noting and noise to ignore. Based in Minneapolis, Greg has a proven track record for spotting "what's next" and helping companies, brands, and organizations know "what to do about it." Subscribe here!
Greg Swan is a senior marketing leader who blends experience with creative, digital, and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and companies of all sizes.
Greg leads creative strategies and integrated marketing programs for brands rooted in consumer insights, social media, creative technology, PR, content strategy, and the cultures that knit them together.
As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry and future of creativity.
⚡️Social Signals
For years and years, Greg has authored thought leadership, POVs, observations and things that personally delight him in blogs and newsletters just like this one.
From LiveJournal to Blogger, Tumblr to Wordpress, MailChimp to Substack the medium may change but the dedication to tracking “what’s next” and working through “what to do about it” is a constant theme in how Greg approaches changes in technology, marketing, and the cultures that knit them together.
Today, the newsletter is called Social Signals, and with thousands of subscribers to-date, so far it’s going pretty dang well.
🔥Covering Topics Like
Digital Trends
Emerging Technology
Social Media Strategy
Integrated Marketing
Trending Topics
Culture
Music, Art, Books, Film, and Viral Videos
Events like South by Southwest, CES, and more
…and dumb things. Definitely some dumb things.
💙 Your Subscriptions & Support
Most issues of Social Signals are sent to both free and paid subscribers, although some content may be paywall-gated for paid subscribers. After 30 days, ALL CONTENT is archived behind a paywall.
Paid subscribers get all content, full access to the newsletter archives, AND ALSO your support sincerely motivates Greg to keep learning and writing and sharing.
Your support helps fund exploration in emerging technology, adventures, software, and his fax machine addiction.
To get every post and other paid subscriber benefits, upgrade to a paid subscription
To get every post and other paid subscriber benefits, upgrade to a paid subscription
🤗 Endorsements
“Greg is kind of an all-around brainiac, and I recommend subscribing to his newsletter.” —Luke Sullivan, author of “Hey Whipple, Squeeze This”
“Greg Swan works at the edge of where both culture and the internet are going. Now that we’re at a moment where it’s hard to tell the two apart, his perspective is particularly useful.” - Mixing Board
“Greg has repeatedly demonstrated to clients the ROI for social media and the dangers of misusing it. He makes small bets on pilot programs, scaling them up once they prove their value.” - PR News
🎤 See Greg Live
MIMA Keynote: Cheers to a Digital & Social-First 2025 - January 16, 2025
South by Southwest (SXSW): Marketing/Advertising/PR Mentor Session, Austin, TX - March 8
Yahoo Inc.: Future-Proofed Marketing: You, Me, & Our Cyborg Audiences corporate keynote, San Francisco, CA - March 25
University of Minnesota: Carlson School of Marketing lecture - April 8
Digital Summit Chicago: Future-Proof Your Marketing and Connect with Today's AI-Powered and Cyborg Audiences, Chicago, IL - April 16-17
Social Media Breakfast: Activating Events in 2025 - April 25
Minnebar: Deepfakes 101 - What's Real, What's Not, & What to Do About It, Best Buy headquarters, Minneapolis, MN - May 1
3M Social Creator Summit: Employee Generated Content corporate keynote, St. Paul, MN - May 7
Destinations International Annual Convention: Your Travel Audience Isn’t Purely Human Anymore, Chicago, IL - July 10
Digital Summit Minneapolis: Who Knew the Best Brand Advocates Already Work Here?, Minneapolis, MN - August 6-7
PRSA Iowa's OctoPRfest Conference: Reboot Required: Rewiring Strategy for Today’s Cyborg Audiences, Des Moines, MN - October 9
To inquire about Greg speaking at your event, email greg (at) gregswan (dot) net
🎙️ Hear Greg Live
Catch Greg on WCCO during DriveTime with Jason DeRusha on first Tuesday of every month for a segment called "Greg Swan Explains the Internet" live on the radio and also via podcast.
📲 Follow @gregswan elsewhere
Follow @gregswan on Instagram, X, TikTok, Bluesky, and LinkedIn. More info can be found at gregswan.net.
