What's Your TikTok Strategy? I'll Go First
Meta is about to unveil its NFT trading and display plans. Is your brand ready?
I took an email break after SXSW and was focusing on getting the TSL email up and running (sign up here!). If you’re not on that list yet, you missed that last month I moderated a PRSA panel discussion called "What's Your TikTok Strategy? I'll Go First” with 100+ attendees tuning in from across the country to hear from TSL client Paige Forde at Kwik Trip, Ryan Peña from Be The Match, August Schiess from the University of Illinois Urbana-Champaign, and Eva Keiser from PRSA.
Topics covered included why a brand should or should not join TikTok, ideas for organic and paid strategy, platform best practices, talent and training, brand safety and governance, community management, and more. You can catch the archived stream below, and if your company is looking for help with its TikTok strategy in 2022, hit me up!
Looking for a new role? Know someone who is? Our team at TSL is hiring A LOT of roles, including a newly updated Director of Content (Creative Director) role I want to be sure you’ve had a chance to skim. And here’s the full list:
Director of Content (Creative Director)
Senior Account Strategist
Associate Strategist, Paid
Social Content Creator, Video
Social Content Creator, Design
Senior Social Media Manager
🐤 SOME GOOD SOCIALS
🔥 Quick Hits:
Epic and Lego are partnering to build a metaverse for kids. Hooray for safe places for kids to connect and build together.
This Mila Kunis-backed TV show lets NFT holders choose the plot. It’s a great example of token-based value beyond expensive jpegs.
Google Docs will start nudging some users to write less dumbly. Too bad it couldn’t write this email for me.
Instagram has verified 35 virtual influencers. The robots are indeed taking our jobs.
Snap buys brain-computer interface startup for future AR glasses. The glasses are coming, folks.
Meta is about to unveil its NFT trading and display plans. Is your brand ready? Maybe we should chat about that.
See you on the internet!
PS: If you liked this, do me a solid and click and smash that “LIKE” with the little heart. And share it. TYSM 🙏🏻