What's Your TikTok Strategy? I'll Go First

Meta is about to unveil its NFT trading and display plans. Is your brand ready?

I took an email break after SXSW and was focusing on getting the TSL email up and running (sign up here!). If you’re not on that list yet, you missed that last month I moderated a PRSA panel discussion called "What's Your TikTok Strategy? I'll Go First” with 100+ attendees tuning in from across the country to hear from TSL client Paige Forde at Kwik Trip, Ryan Peña from Be The Match, August Schiess from the University of Illinois Urbana-Champaign, and Eva Keiser from PRSA.

Topics covered included why a brand should or should not join TikTok, ideas for organic and paid strategy, platform best practices, talent and training, brand safety and governance, community management, and more. You can catch the archived stream below, and if your company is looking for help with its TikTok strategy in 2022, hit me up!

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Looking for a new role? Know someone who is? Our team at TSL is hiring A LOT of roles, including a newly updated Director of Content (Creative Director) role I want to be sure you’ve had a chance to skim. And here’s the full list:

• Director of Content (Creative Director)

• Senior Account Strategist

• Account Strategist

• Strategist, Paid

• Associate Strategist, Paid

• Social Content Creator, Video

• Social Content Creator, Design

• Senior Social Media Manager

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🐤 SOME GOOD SOCIALS

Greg Swan @gregswan

Twitter edit button 🤯

April 5th 2022

5 Likes

Snapchat @Snapchat

🤟 #CODAFilm is the first film starring a predominantly Deaf cast in leading roles to win Best Picture. Join us in celebrating the Deaf and Hard-of-Hearing community, on screen and behind the camera. Learn to fingerspell with Snapchat Lenses👇 lens.snapchat.com/5209c480bea645…

March 28th 2022

19 Retweets97 Likes

Jordan Zakarin @jordanzakarin

For those of you praying that I was kidding, here's the video proof. In an address today aimed at unionizing workers, multi-billionaire Howard Schultz revealed that Starbucks is going to get into the NFT business "sometime before the end of this calendar year"

April 5th 2022

204 Retweets1,032 Likes

Immersed @ImmersedVR

🎉🎉🎉 Keyboard Tracking ⌨️ + Passthrough 🥽 in Immersed is finally here!!! 🥇The #1 requested feature of ALL-TIME! 5 screens + Fully Tracked Keyboard + Passthrough + Distraction Free Environments = Hyper Focused Work. Working in VR just got even better!⚡️🚀

March 18th 2022

60 Retweets251 Likes

Critter @BecomingCritter

Thread of DALL-E AI generated images and their prompts

April 6th 2022

727 Retweets2,864 Likes

Andreea Ion Cojocaru @andreeavr

Experimenting with embodied interfaces & 3D menus: the file browser as interactive spatial experience in its own right. #vr Landing page finally done so if you want to give this a try: numena.design

April 7th 2022

64 Retweets355 Likes

Spectacles @Spectacles

For #EarthMonth, @xrprof's "Ice Core Drilling" Lens explores a glacier's history in AR! Using 3D Hand Tracking, the Hand Auger extracts a block of ice to analyze what the climate was like thousands of years ago 🧊

April 7th 2022

3 Retweets17 Likes

🔥 Quick Hits:

• Epic and Lego are partnering to build a metaverse for kids. Hooray for safe places for kids to connect and build together.

• This Mila Kunis-backed TV show lets NFT holders choose the plot. It’s a great example of token-based value beyond expensive jpegs.

• Google Docs will start nudging some users to write less dumbly. Too bad it couldn’t write this email for me.

• Instagram has verified 35 virtual influencers. The robots are indeed taking our jobs.

• Snap buys brain-computer interface startup for future AR glasses. The glasses are coming, folks.

• Twitter is working on unmentions and an edit function. Community managers rejoice!

• Meta is about to unveil its NFT trading and display plans. Is your brand ready? Maybe we should chat about that.

See you on the internet!
Greg

PS: If you liked this, do me a solid and click and smash that “LIKE” with the little heart. And share it. TYSM 🙏🏻