What's the new Twitter? That's the wrong question.

We've just moved far beyond the simplicity of replacing MySpace with Facebook. That's not how it works anymore.

What's the new Twitter? That's the wrong question.

I had the chance to chat with Digiday about why Mastodon and other fediverse networks aren't replacements for a public, real-time platform like Twitter. But that doesn't mean brands shouldn't explore alternative networks or engage with communities in new places.

We've just moved far beyond the simplicit…