Social Signals by GREG SWAN

Social Signals by GREG SWAN

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Social Signals by GREG SWAN
Social Signals by GREG SWAN
The week the Swifties came to Threads, (and yeah, the ads are coming too)

The week the Swifties came to Threads, (and yeah, the ads are coming too)

Invisible string. Tying you to me?

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Greg Swan
Apr 19, 2024
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Social Signals by GREG SWAN
Social Signals by GREG SWAN
The week the Swifties came to Threads, (and yeah, the ads are coming too)
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Just over a year since its launch, the Swifties have come to Threads.

But it wasn’t a fluke that Taylor Swift’s famous fan base found its way to Meta’s X alternative this week.

Leading up to Swift’s 11th studio album drop today, the star worked with Meta to create several easter eggs laser-targeted to drive active user sessions, engagement, social shari…

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