The week the Swifties came to Threads, (and yeah, the ads are coming too)

Invisible string. Tying you to me?

Just over a year since its launch, the Swifties have come to Threads.

But it wasn’t a fluke that Taylor Swift’s famous fan base found its way to Meta’s X alternative this week.

Leading up to Swift’s 11th studio album drop today, the star worked with Meta to create several easter eggs laser-targeted to drive active user sessions, engagement, social shari…