The Social Video Shifts of 2024 are Afoot
Plus, SXSW 2024 recap + links and read to the end for a cute dog video
This week’s issue of Social Signals was written to Minimal Schlager's new album, Dance is a Place of Resistance.
The demand for social-first video isn’t going to change in 2024, no matter what happens with TikTok (potential ownership transition), X (positioning pivot to video), and Reddit (IPO next week). 🚀
Beyond these three, most brands have complement…