The First Truly Social Media-First Presidential Election

And what brands can learn from this moment filled with coconuts, chartreuse, trending topics, and brat 🥥 🌴 🤠

This issue of Social Signals was written to the new album Song Symbiosis from Shugo Tokumaru while watching more cable news coverage in the background than I have since 2020.

It says a lot about social media in 2024 that the sitting POTUS used solely social channels to withdraw from an active election and endorse a replacement. A social-first communicati…