SXSW 2026: All Together Now
Here's my 5,000 word recap of South by Southwest that will take you 25 minutes to read if you don't watch a single video. Better clear your weekend.
The theme for this 40th anniversary of SXSW was All Together Now. But when the first word out of everyone’s mouth, in sessions, at brand activations, in hallway conversations, and from concert stages, is AI, you start to realize the first word is actually artificial. That creates a built-in tension. And a very real opportunity.
In a world where I’m walki…