SXSW 2022 trending topics through a lens of pragmatic optimism

The nuggets of insight and goodness that have the opportunity to become foundational in the coming decade

Holy crap: SXSW actually happened. In fact, it’s still happening. And it’s a lot to process — both for those of us who attended and for everyone else reading reports from the conference this year.

As the first major event to be postponed as we entered the March 2020 lockdown, South by Southwest had a lot of pressure for its IRL return in 2022. As I noted…