🎯 Safe Work Is the Riskiest Move

Welcome to the era of algorithmically average ideas.

This issue of Social Signals was written to my SWANSONG Summer Social playlist from 2023.

Somewhere along the line, "playing it safe" became synonymous with being smart. As if the absence of risk is a virtue. As if coloring inside the lines protects us from failure.

But in 2025? Safe work is the risk.

In a world where consumers scroll faster, algorithms o…