More employee-generated content in 2025 👯

Are your best brand storytellers already on the payroll?

This week’s Social Signals was written to my 2023 summer social vibes playlist, thinking warm thoughts!

I’ve found myself spending more time on RedNote—of all places—as many other social networks have been, well, exhausting to navigate in the last week.

Xiaohongshu’s complicated ownership and strong-arm oversight aren’t something to gloss over, but the v…