Second Screening the Super Bowl of Advertising
Competing for attention on the biggest stage and most monoculture moment of the year
I obviously love the Super Bowl. Over the years, I’ve worked on teams launching TV spots, building integrated digital extensions, running social-first campaigns, and sitting in multiple real-time command centers. (Thanks a lot, Oreo’s Dunk in the Dark—you changed the game, even if it has an increasingly di…