If you run a Super Bowl ad and nobody talks about it on social, did you run a #SuperBowl ad?
The Post-Super Bowl Post-Mortem Post
You are reading Social Signals, Greg’s weekly email about creative, technology, and cultural signals worth noting. Today’s email was written to This is the Chemical Brothers essential playlist. If you haven’t already subscribed, there’s a big button right there!
This morning I presented “What’s Next” at the Ad Fed/Ad 2 Student Advertising Summit with the next generation of marketers in attendance. I’m excited to build the future with the next generation and always love meeting them, talking to them, and hearing what they’re excited about in this industry. And if one of them asks you to grab a coffee or virtual chat soon, please say yes. Because I told them you would. 🤠
Next week I’m hosting a panel event about mixed reality with some fantastic thought leaders in the space. You can check it out here —> MIMA Mixed Reality Bites: VR & AR in 2022.
SUPER BOWL 2022 POST-MORTEM
If you run a Super Bowl ad and nobody talks about it on social, did you run a #SuperBowl ad? Think over the years which Super Bowl commercials you remember, loved, laughed at, and if you can remember which brand they were for. Did you post on social about them? Text your friends?
In a streaming and on-demand world where we’re exposed to more than 10,000 messages a day, an event where everyone collectively tunes in at the same time and wants to view advertising is incredibly special. That’s why the TV commercials in the Super Bowl this year cost $7 million, after all. It can be a pretty good ROI if you play your cards right.


Because even with those guaranteed eyeballs, you only have 15 to 60 seconds to get your message across in a way that’s memorable, impactful, and hopefully, leads to sales. That’s why a lot of companies launch teasers, push to social media contests and make a larger campaign out of more than just a TV commercial.
And if you can earn or incentivize “the share,” now you have to staff a real-time social response center with teams ready to engage, share content, address issues, and help capitalize on the buzz.
Earlier this week I had the opportunity to join Jason DeRusha and Heather Brown on WCCO-TV to talk about the wins and losses of the biggest day in advertising and social media through that lens. Watch here!
🐤 The Good Socials



🔥 Quick Hits
Insta is rolling out private Story likes.
Snapchat will finally let users update their usernames.
Facebook is changing the name of News Feed to just “Feed.”
Meta promoted Nick Clegg to run policy for the entire company as Mark Zuckerberg steps out of that role. This is pretty big news.
Virgin Galactic opened tickets to space for the general public, with prices starting at $450,000 each. Can you spot me a loan, folks?
The first bank opened in the metaverse.
Good Read: A celebration of creative excellence for Black History Month 2022.
Tool of the Week: Make your Wordle score into a building (desktop only)
Weird TikTok of the Week: Which word do you hear?
TikTok of the Week: Keep your brain nimble. Try it!
See you on the internet!
Greg
PS: If you liked this, do me a solid and click and smash that “LIKE” with the little heart. And share it. TYSM 🙏🏻
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