If you run a Super Bowl ad and nobody talks about it on social, did you run a #SuperBowl ad?

The Post-Super Bowl Post-Mortem Post

Feb 18

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This morning I presented “What’s Next” at the Ad Fed/Ad 2 Student Advertising Summit with the next generation of marketers in attendance. I’m excited to build the future with the next generation and always love meeting them, talking to them, and hearing what they’re excited about in this industry. And if one of them asks you to grab a coffee or virtual chat soon, please say yes. Because I told them you would. 🤠

Next week I’m hosting a panel event about mixed reality with some fantastic thought leaders in the space. You can check it out here —> MIMA Mixed Reality Bites: VR & AR in 2022.

SUPER BOWL 2022 POST-MORTEM

If you run a Super Bowl ad and nobody talks about it on social, did you run a #SuperBowl ad? Think over the years which Super Bowl commercials you remember, loved, laughed at, and if you can remember which brand they were for. Did you post on social about them? Text your friends?

In a streaming and on-demand world where we’re exposed to more than 10,000 messages a day, an event where everyone collectively tunes in at the same time and wants to view advertising is incredibly special. That’s why the TV commercials in the Super Bowl this year cost $7 million, after all. It can be a pretty good ROI if you play your cards right.

ADWEAK @adweak

BREAKING: "I Just Wish Brands Would Have Included Hashtags In Their Super Bowl Commercials That I Could Have Used In Social Media," Says New Jersey Woman

Because even with those guaranteed eyeballs, you only have 15 to 60 seconds to get your message across in a way that’s memorable, impactful, and hopefully, leads to sales. That’s why a lot of companies launch teasers, push to social media contests and make a larger campaign out of more than just a TV commercial.

And if you can earn or incentivize “the share,” now you have to staff a real-time social response center with teams ready to engage, share content, address issues, and help capitalize on the buzz.

Earlier this week I had the opportunity to join Jason DeRusha and Heather Brown on WCCO-TV to talk about the wins and losses of the biggest day in advertising and social media through that lens. Watch here!