If there's a thing, there's a creator opportunity for it

The Creator Economy influences everything

Feb 22, 2024

∙ Paid

A vibrant, wide image that captures the essence of the creator economy and fandoms in 2024. The scene features a diverse group of content creators from various domains such as vlogging, podcasting, digital art, and music production, engaged in their creative processes. They are surrounded by symbols of digital engagement like likes, comments, and shares, illustrating the interactive relationship with their global audience. This digital community space is bustling with activity, highlighting the collaboration, support, and enthusiasm of fans who are integral to the creator economy. The background is filled with a network of connected devices and platforms, representing the interconnected nature of social media and content platforms that fuel this vibrant ecosystem. — Synthetic image created in DALL-E via @gregswan

The Creator economy represents over $250 billion in revenue today and is set to double in the next five years (Goldman Sachs).

But what’s fascinating for those of us in the industry to track is how much the integrated marketing conversation has shifted from “let’s pay a couple of influencers as a bonus to o…

Social Signals by GREG SWAN

If there's a thing, there's a creator opportunity for it

The Creator Economy influences everything

This post is for paid subscribers