How platforms begin to die

It’s an algorithmic world, and we’re just clicking in it.

Created in Midjourney by @gregswan

Every modern marketer spends some time thinking about the rise, evolution, and (sometimes) fall of digital and social platforms. Many of us remember the amazing social value and then monetization struggles of Prodigy, America Online, and MySpace. Most of us have lived through Facebook’s constant iterations in its 18 yea…