Social Signals by GREG SWAN

Social Signals by GREG SWAN

Share this post

Social Signals by GREG SWAN
Social Signals by GREG SWAN
How platforms begin to die

How platforms begin to die

It’s an algorithmic world, and we’re just clicking in it.

Greg Swan's avatar
Greg Swan
Feb 17, 2023
∙ Paid
3

Share this post

Social Signals by GREG SWAN
Social Signals by GREG SWAN
How platforms begin to die
1
Share
Created in Midjourney by @gregswan

Every modern marketer spends some time thinking about the rise, evolution, and (sometimes) fall of digital and social platforms. Many of us remember the amazing social value and then monetization struggles of Prodigy, America Online, and MySpace. Most of us have lived through Facebook’s constant iterations in its 18 yea…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Greg Swan
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share