Groundhog Day. Again.

The saga of how I became the voice of Punxsutawney Phil and why I'm banned from ever doing it again

Feb 02, 2024

∙ Paid

A horizontal scene of a groundhog emerging from its burrow on Groundhog Day, center stage, with people wearing traditional top hats surrounding it. The crowd, excited and eager, uses their smartphones to capture the moment, trying to document whether the groundhog sees its shadow or not. The atmosphere is festive, with a clear focus on the groundhog as the main subject, and the mix of modern technology with an age-old tradition creates a unique juxtaposition. — Synthetic image made with DALL-E by @gregswan

Happy Groundhog Day!

I did not have to set my alarm for 5 a.m. today because I am no longer the voice of Punxsutawney Phil on social media. But I do get nostalgic around this time. Do you know why?? I’ll go deep on that story this week.

Meanwhile, if you’re interested in getting involved with the annual Minne…

Social Signals by GREG SWAN

Groundhog Day. Again.

The saga of how I became the voice of Punxsutawney Phil and why I'm banned from ever doing it again

This post is for paid subscribers