Future Twitter cannot neglect brand safety

psstt... Twitter is worth respecting and thinking about – even if you forgot your password years ago.

Image created in Stable Diffusion via prompt: “twitter bird in a futuristic city, Fantasy, Electric Colors, Creature Design”

TL;DR: We don’t need to remove brands from Twitter today. But as always, we need to be monitoring platform shifts for brand safety, consumer sentiment, and ROI to be ready to adapt when the signals align.

You may not be an active Tw…