Virality or Values: What Tilted the Scales for Mamdani

Communications strategy has to start with messaging. Just focusing on the medium is a short-term fool’s errand. It’s candy without vegetables. It’s sales without brand. It’s… hype.

This week’s Social Signals was written to Lazerbeak’s new EP, To Be Tubing.

I got the most fun tech gadget, and I’m debuting it next week. My family HATES IT, and it is absolutely delighting me. I’m not saying more. You’ll see.

This week we’re talking about the Mamdani win, about my excitement to learn Reddit may be using my iris scan for logging in soo…