Dust off that digital transformation plan and add Web3

With so many factors not yet cemented, here's an approach that will allow your company to build a future-proof foundation

This week’s email was written to “Stop Making Stupid People Famous” off the album Spiritual Machines II by Our Lady Peace.

With all the buzz about the crypto crash and plenty of unimpressive branded metaverse + NFT projects clogging our feeds, how does a brand get started in learning #Web3 and being ready for the future of social? I wrote about that tension for MediaPost this week, including some actionable advice we’ve already implemented on clients at TSL: 3 Ways To Invest In Web3 That Won't Break the Bank.

If you’re interested in learning more about Web3 trends, implementing Web3 for your brand, and/or scheduling a Future of Social presentation with me for your company, fill out this form!

ALSO… I was also quoted in the latest issue of Twin Cities Business this week: Taking the Plunge: You don’t have to be a fan of NFTs to see the value in bringing Web3 trailblazers to Minnesota.

Lastly, if you’re local to the Minneapolis area and are interested in learning more about the local Web3 community and the impact of art + technology, I highly recommend you attend Experiential Sensory Collective v4 this Saturday night. Tickets are pretty affordable, plus I’ll be there and will buy you a drink.

🔥 Quick Hits

• Congrats to Jason DeRusha on his amazing run at WCCO-TV. I put together a massive Twitter thread of my favorite things Jason has done to push the opportunities of social media in his time as a broadcast journalist. Excited for his next adventure in audio!

• Meta announced a new avatar store with a digital fashion store.

• Inhale 3 is “leading the way toward a multisensory metaverse that drives real-world outcomes with the next generation of our Virtual Reality Scent platform.”

• Lowe’s launched Open Builder, a new digital hub that makes more than 500 3D product assets available for free to use in metaverse worlds. Amazing.

• The collapse of the email newsletter is coming, long live the newsletter.

• The new Metaverse Standards Forum was announced. This is a big step toward interoperability.

• Meta reportedly plans to shut down CrowdTangle, its tool that tracks popular social media post.

• 2017 read worth reading again: Facebook's Not Listening Through Your Phone. It Doesn't Have To.

• Popular Science: Best Smart Glasses of 2022

• The Atlantic: The Open Secret of Google Search

• Vice: We Asked People Who Still Use MP3 Players: Why?

• Video of the Week: Hands-On with Meta's New VR Headset Prototypes!

• Insta of the Week: American girl dolls we need
  

See you on the internet!
Greg