Social Signals by GREG SWAN

Social Signals by GREG SWAN

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Social Signals by GREG SWAN
Social Signals by GREG SWAN
BeFake

BeFake

Remixing your own content using generative A.I. prompts — both preset and custom — in social media posts will soon become commonplace.

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Greg Swan
Sep 15, 2023
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Social Signals by GREG SWAN
Social Signals by GREG SWAN
BeFake
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BeFake posts from @gregswan

Back in the spring of 2022, an app that had been around a while suddenly broke through in the United States, climbing to 2.9M DAUs by the end of the month and passing 5M in July (source). For the last few weeks, BeReal was #1 free app in the app store, above TikTok.

The anti-"success theater" social media app prompted users to …

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