ATTN frustrated unicorns
The future is my favorite. Come help us build it together.
This will be the first year there will be more advertising dollars spent on social media than on television. I’m not anti-TV whatsoever, but I am pro-social. Social in 2022 touches every aspect of a 360° marketing plan. It touches Communications and Marketing. Retail and Sales. Events and CSR. Ecommerce and HR. If you’re not factoring in how social will not only impact each of those but knit them together, you’re missing out on the greatest strategic marketing tool in our era’s toolkit.
My experience has proven that a social-first approach to a marketing ecosystem works. Exponentially.
And you have to have a partner who not only gets it but loves it. Who breathes it. Who doesn’t view social as a necessary add-on, stuff that lives in the back of the PowerPoint deck, or the role of a handful of frustrated unicorns, but instead as a strategic tool worthy of investment, best-in-class talent, and the initiative not to just keep pace, but to lead.
The Social Lights is that partner. We are that place. I’m absolutely loving this team, our growing client roster, and the intentional growth we’re seeing from walking in our power.
And we’re hiring again + pipelining for the rest of 2022. If you are one of those frustrated unicorns or you know one, we should chat. Now is the time to join a team of social-first marketers building the agency of the future. So hit up our job board, message our HR director, shoot me an email, and/or start following our social channels.
The future is my favorite. Come help us build it together.
🐦 Some Good Socials
ten @kraschedparty
ally alert! @succession @WaystarRoyco https://t.co/q5Ob17VUA7
🔥 Quick Hits
Instagram now lets you have a longer username?
We all know we need better boundaries on our technology. Wired’s Lauren Goode argues it’s time to bring back the AIM Away Message.
Provided we’re in range of cell service or Wi-Fi, we can be reached at literally any time. The dreaded ellipsis—the dot dot dot as someone types a response—has made us captive audiences. We are all walking live chats.
Footage of Jay Leno hosting Windows 95 launch event surfaces online. It’s incredible to think about how far things have come since then.
The Supreme Court paused a controversial law that allows Texas residents and the attorney general to sue social media companies over their content-moderation decisions.
There are NFTs hidden in Netflix’s latest season of Love, Death + Robots. I snagged and minted two of them just to reference years from now. I bet we see them in Super Bowl ads next year.
Reddit data shows decline of toxic gaming culture and rise in ‘gentle gaming’
“There’s been a sea change,” Gaige writes. “It’s not just that gamers want environments that call for more positivity, but they’re seeking out times, aesthetics and sounds that transport them back to more wholesome gaming experiences ... Now many are looking back, not forward.
NFTs are coming to the NFL. There is nothing more mainstream than football. I got some USFL NFTs and have been watching how that’s working, but this is next-level.
Niantic is building an AR map of the world, one Snorlax at a time. I’ve done a few of the maps in Pokemon Go to help, and you should, too. These are the early days of data capture we’ll be relying on for decades.
Tickets for ESC: Experiential Sensory Collective v4.0 in June are out. It’s the biggest art + technology part of the summer, and I highly recommend you attend and come hang out with me. The folks at REM5 have made tickets available via Eventbrite but also offer step-by-step instructions for buying an NFT ticket, which I also highly recommend.
See you on the internet!
Greg
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