Social Signals by GREG SWAN

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ATTN frustrated unicorns

The future is my favorite. Come help us build it together.

Greg Swan
Jun 3
1
Share this post
ATTN frustrated unicorns
gregswan.substack.com

This will be the first year there will be more advertising dollars spent on social media than on television. I’m not anti-TV whatsoever, but I am pro-social. Social in 2022 touches every aspect of a 360° marketing plan. It touches Communications and Marketing. Retail and Sales. Events and CSR. Ecommerce and HR. If you’re not factoring in how social will not only impact each of those but knit them together, you’re missing out on the greatest strategic marketing tool in our era’s toolkit.

My experience has proven that a social-first approach to a marketing ecosystem works. Exponentially.

And you have to have a partner who not only gets it but loves it. Who breathes it. Who doesn’t view social as a necessary add-on, stuff that lives in the back of the PowerPoint deck, or the role of a handful of frustrated unicorns, but instead as a strategic tool worthy of investment, best-in-class talent, and the initiative not to just keep pace, but to lead.

The Social Lights is that partner. We are that place. I’m absolutely loving this team, our growing client roster, and the intentional growth we’re seeing from walking in our power.

And we’re hiring again + pipelining for the rest of 2022. If you are one of those frustrated unicorns or you know one, we should chat. Now is the time to join a team of social-first marketers building the agency of the future. So hit up our job board, message our HR director, shoot me an email, and/or start following our social channels.

The future is my favorite. Come help us build it together.

CHECK OUT JOBS AT TSL


🐦 Some Good Socials

Twitter avatar for @MauricioNY2Mauricio 🌵 @MauricioNY2
If you remember any of these videos from the early years of YouTube, you’re legally entitled to financial compensation
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February 14th 2020

216 Retweets936 Likes
Twitter avatar for @gregswanGreg Swan @gregswan
Checking out @gucci’s #GucciTown in @Roblox this morning, as one does
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June 1st 2022

1 Retweet3 Likes
Twitter avatar for @fettyschwappmaddie @fettyschwapp
did u guys hear about the surgery they did on a grape

May 30th 2022

2 Retweets73 Likes
Twitter avatar for @CixLivCIX ➡️ AWE @CixLiv
Just to rub in what you missing today at the @ARHouseLA :D The spectating of @REKverse is getting 🔥! Now we have: - Pickups! - Movement increases energy! - And real-time spectating! Here is @BartronPolygon and I dueling to the death :D

May 28th 2022

45 Retweets250 Likes
Twitter avatar for @WaystarRoycoWaystar Royco @WaystarRoyco
This is not us and we are not allies (looking at you, TomGreg). You will be receiving a cease and desist letter promptly.

ten @kraschedparty

ally alert! @succession @WaystarRoyco https://t.co/q5Ob17VUA7

June 2nd 2022

1 Retweet25 Likes
Twitter avatar for @kraschedpartyten @kraschedparty
ally alert! @succession @WaystarRoyco
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June 1st 2022

2 Likes
Twitter avatar for @rem5vrrem5vr {Eat | Drink | VR} @rem5vr
Indulge Your Senses - ESC v4.0 Tickets are Live 🎫 -
mailchi.mp/rem5vr.com/esc4
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June 1st 2022

2 Retweets3 Likes

🔥 Quick Hits

  • Instagram now lets you have a longer username?

  • We all know we need better boundaries on our technology. Wired’s Lauren Goode argues it’s time to bring back the AIM Away Message.

    Provided we’re in range of cell service or Wi-Fi, we can be reached at literally any time. The dreaded ellipsis—the dot dot dot as someone types a response—has made us captive audiences. We are all walking live chats.

  • Footage of Jay Leno hosting Windows 95 launch event surfaces online. It’s incredible to think about how far things have come since then.

  • The Supreme Court paused a controversial law that allows Texas residents and the attorney general to sue social media companies over their content-moderation decisions.

  • There are NFTs hidden in Netflix’s latest season of Love, Death + Robots. I snagged and minted two of them just to reference years from now. I bet we see them in Super Bowl ads next year.

  • Reddit data shows decline of toxic gaming culture and rise in ‘gentle gaming’

    “​​There’s been a sea change,” Gaige writes. “It’s not just that gamers want environments that call for more positivity, but they’re seeking out times, aesthetics and sounds that transport them back to more wholesome gaming experiences ... Now many are looking back, not forward.

  • NFTs are coming to the NFL. There is nothing more mainstream than football. I got some USFL NFTs and have been watching how that’s working, but this is next-level.

  • Niantic is building an AR map of the world, one Snorlax at a time. I’ve done a few of the maps in Pokemon Go to help, and you should, too. These are the early days of data capture we’ll be relying on for decades.

  • Tickets for ESC: Experiential Sensory Collective v4.0 in June are out. It’s the biggest art + technology part of the summer, and I highly recommend you attend and come hang out with me. The folks at REM5 have made tickets available via Eventbrite but also offer step-by-step instructions for buying an NFT ticket, which I also highly recommend.

See you on the internet!
Greg

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