A Cyborg Audience Manifesto

In 2025, we’re living in the science fiction future. Let’s make sure we’re the ones writing it.

This op-ed appeared in PR Week on December 3, 2024:

How to Connect With Your Cyborg Audience in 2025

Humans are within arm’s reach of nearly all knowledge at any time. For marketers, it means our audiences aren’t just casually scrolling; they’re plugged into an endless feed of options, ideas and choices, says Finn Partners’ Greg Swan.