Is 2020 the year of organic Snapchat strategy?

TL; DR: Snapchat may have just dropped its biggest news in 9 years. It's time to start thinking about cross-platform content strategy on Snapchat. It just leveled up.

Here's why...

"Brands can be friendly, but they're not your friends."

This is a quote from Snapchat founder Evan Spiegel I heard first-hand as he explained why he didn't want brands to h…