5 homework assignments from my PRSA keynote

Plus, the darkside of frictionless technology, making a digital twin of my office, and some hard truths about 2022

PRSA Midwest District Conference; Photo: Amir Berenjian

This week I shared the opening keynote at the PRSA Midwest District Conference featuring 200 attendees from 7+ states on the topic of “Social-First.” We talked about how humans aren’t great at predicting the future, but we can train ourselves to see the signals, give them context, and get in front o…