Social Signals by GREG SWAN

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5 homework assignments from my PRSA keynote

gregswan.substack.com

5 homework assignments from my PRSA keynote

Plus, the darkside of frictionless technology, making a digital twin of my office, and some hard truths about 2022

Greg Swan
Sep 23, 2022
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5 homework assignments from my PRSA keynote

gregswan.substack.com
a group of people sitting in a room
PRSA Midwest District Conference; Photo: Amir Berenjian

This week I shared the opening keynote at the PRSA Midwest District Conference featuring 200 attendees from 7+ states on the topic of “Social-First.” We talked about how humans aren’t great at predicting the future, but we can train ourselves to see the signals, give them context, and get in front o…

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