Meta’s AI Bot Plan Could Shift How We Define "Engagement" – And Maybe That’s the Point

The challenge facing technologists, brands, marketers, and society at large.

Okay, let’s talk about Meta’s latest plot twist: millions of AI bot profiles ready to infiltrate your Facebook and Instagram feeds on purpose.

I know what you’re thinking—“Oh great, more bots. Just what social media needed!”

But before we break out the sarcasm, let’s unpack what’s really happening here.