The First Truly Social Media-First Presidential Election
And what brands can learn from this moment filled with coconuts, chartreuse, trending topics, and brat 🥥 🌴 ðŸ¤
This issue of Social Signals was written to the new album Song Symbiosis from Shugo Tokumaru while watching more cable news coverage in the background than I have since 2020.
It says a lot about social media in 2024 that the sitting POTUS used solely social channels to withdraw from an active election and endorse a replacement. A social-first communicati…